For May 21st… On This Day in Disney History!
On May 21st… On this day in 1928, Walt Disney Enterprises filed to trademark Mickey Mouse with the United States Patent Office. According to the CEO of Trademarkia.com, Raj Abiyanker, who is also an intellectual property attorney, this is both a name mark and a logo mark, but primarily a name mark for Mickey Mouse. It has a stylized logo as seen in the Mickey Mouse shorts of the 20s and 30s. But it’s also a word mark filing for the name Mickey Mouse. It was used in motion pictures, reproduced in copies for sale…that was the official description that was provided to the Trademark Office. A trademark can be a name mark or it can be a logo mark, both are trademarks. The name protects against confusingly similar names and the logo mark protects against confusingly similar logos. In this case it’s a name mark, and since it appears to be the very first trademark for the name, it means that if someone comes up with the name Nicky Mouse or Zicky Mouse, something that wasn’t Mickey Mouse – but was confusingly similar- then they would be infringing on Disney’s rights.